Iberdrola announced as Official Energy Partner of Billie Jean King Cup by Gainbridge
The International Tennis Federation (ITF) has announced that Spanish energy company Iberdrola has become the Official Energy Partner of the Billie Jean King Cup by Gainbridge, the women’s World Cup of Tennis. The 2023 Billie Jean King Cup by Gainbridge Finals begin on Tuesday 7 November in Seville, Spain.
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Iberdrola has existing relationships with multiple sporting organisations and competitions, including the Spanish Billie Jean King Cup team, the Spanish Olympic and Paralympic Committees and the Spanish women’s national football team. In total, Iberdrola supports 32 national federations within Spain. The company also has a partnership with Spanish player Paula Badosa, who has been named as part of Spain’s squad for this month’s Finals.
The company is committed to equality between men and women, aligning with the ITF’s gender equality strategy, Advantage All. Iberdrola joins a growing number of existing Billie Jean King Cup sponsors and partners with similar values, including title partner Gainbridge, global partners Microsoft and Magellan, and apparel partner Tory Burch.
David Haggerty, ITF President, said: “We are pleased to welcome Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge. We have been impressed with Iberdrola’s commitment to supporting women and girls in sport, something that the ITF also seeks to do through our Advantage All programme. We are grateful to Iberdrola for their investment in our competition, which will enable us to continue to raise the profile of the Billie Jean King Cup around the world.”
Laura Gil, Sports Sponsorship Manager at Iberdrola, said: “At Iberdrola we are already proud sponsors of the Spanish women’s national tennis team, and are adding to this the sponsorship of the Billie Jean King Finals. The Finals of the women’s World Cup of Tennis are set to be an incredible spectacle at Seville’s Estadio de La Cartuja and we wish all the best to all teams, especially to Paula Badosa and team Spain. We have been committed to supporting women in sport since 2016, a journey we continue to build on.”
The Billie Jean King Cup was renamed in honour of Billie Jean King in 2020, having been founded as the Federation Cup in 1963 and been known as the Fed Cup since 1995. In addition to a lifetime of fighting for recognition and equality for women’s sports, Billie Jean King remains the most successful individual in the history of the competition, having won the title on 10 occasions as a player and captain.
Next week’s event in Seville will be the third edition of the Finals in its new format and under the competition’s new name, following successful events in Prague in 2021 and Glasgow in 2022. Switzerland are defending world champions and will bid to retain their title in Seville, while last year’s runners-up Australia will be determined to claim victory this year, having finished as runners-up twice in the last three Billie Jean King Cup seasons.
Meanwhile the Spanish team is aiming to win the competition for the sixth time – and for the first time since 1998, when Conchita Martinez and Arantxa Sanchez Vicario led the team to the title for the fifth time in an eight-year period.
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